When Should You Sell Shares? (2024)

Navigating the ebb and flow of the stock market is part and parcel of an investor’s journey. For any investor, understanding when and why to sell your shares is as crucial as knowing whento buy them. From personal financial goals to market shifts, the decision to sell can change the direction of your portfolio significantly.

This guide cuts through the complexity and arms you with the right information on knowing when to sell, how to go about it and the key factors to consider.

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Frequently Asked Questions (FAQs)

Is it hard to sell shares?

The process of selling shares in Australia is designed to be user-friendly, especially with the advent of online trading platforms. Once your brokerage account is set up, selling shares can be as simple as a few clicks. However, the challenge often lies not in the mechanics of selling but in deciding when to sell. Investors need to consider market conditions, financial goals, and tax implications. With the proper preparation and knowledge, selling shares can be a straightforward part of managing your investments.

Should I sell my shares now?

Deciding whether to sell your shares is a personal decision that should be based on your investment strategy, the performance of your shares, and your financial needs. It’s essential to evaluate the reasons for selling—are you looking to capitalise on gains, cut losses, or rebalance your portfolio? Consider the company’s current performance, future prospects, and broader market conditions. It’s also wise to consult afinancial advisorwho can provide tailored advice based on your circ*mstances.

Can someone else sell my shares for me?

Yes, you can authorise someone else to sell your shares on your behalf. This could be a broker, a financial advisor, or someone with a power of attorney. If you choose to use a broker or an advisor, you must provide them with the appropriate level of access to your trading account and clear instructions regarding your selling preferences.

If someone is selling shares for you under a power of attorney, ensure that the legal documentation is in place and that the power of attorney specifically grants them the authority to handle your share transactions.

When Should You Sell Shares? (2024)

FAQs

When Should You Sell Shares? ›

The Stock Has Reached Your Target Price

When should you sell your shares? ›

Occasionally, markets can get overly optimistic about the future prospects for a business, bidding its stock price to unsustainable levels. When the price of a stock reaches a level that cannot be justified by even the best estimates of future business performance, it could be a good time to sell your shares.

When should you sell shares to take profit? ›

How long should you hold? Here's a specific rule to help boost your prospects for long-term stock investing success: Once your stock has broken out, take most of your profits when they reach 20% to 25%. If market conditions are choppy and decent gains are hard to come by, then you could exit the entire position.

When should you sell underperforming stocks? ›

When To Sell And Take A Loss. According to IBD founder William O'Neil's rule in "How to Make Money in Stocks," you should sell a stock when you are down 7% or 8% from your purchase price, no exceptions. Having a rule in place ahead of time can help prevent an emotional decision to hang on too long.

What is the 3-5-7 rule in trading? ›

A risk management principle known as the “3-5-7” rule in trading advises diversifying one's financial holdings to reduce risk. The 3% rule states that you should never risk more than 3% of your whole trading capital on a single deal.

What day should I sell shares? ›

If Monday may be the best day of the week to buy stocks, then Thursday or early Friday may be the best day to sell stock—before prices dip.

When should you buy or sell shares immediately? ›

When to buy and sell stocks is a common query faced by stock market trader. In normal market conditions, booking profits when unrealized gains are more than 20-25% is considered a winning bet. However, you may consider exiting your open position if you think the stock has reached its uptrend potential.

When should I cash out my stocks? ›

When to Sell Stocks — for Profit or Loss
  1. Your investment thesis has changed. The reasons why you bought a stock may no longer apply. ...
  2. The company is being acquired. ...
  3. You need the money or soon will. ...
  4. You need to rebalance your portfolio. ...
  5. You identify opportunities to better invest your money elsewhere.
Nov 13, 2023

How long should you hold shares before selling? ›

Typically, the longer you are prepared to stay invested in the stock market, the greater the chance of positive returns. This means holding your investments for at least five years, and ideally far longer.

How much profit should you make before selling stock? ›

The 20%-25% profit-taking zone is based on the stock's ideal buy point. That may differ from your own purchase price. As we saw in How to Buy Stocks the ideal buying range is from the ideal buy point up to 5% above that price.

Should you sell stocks when they are up or down? ›

Though contrary to human nature, the best time to sell a stock is on the way up, while it's still advancing and looking strong. As IBD founder William J. O'Neil says, "The secret is to hop off the elevator on one of the floors on the way up and not ride it back down again."

What time of day is best to sell stock? ›

So just to quickly summarise:

If you're looking for the best time to either buy or sell a stock during the trading day it is; During the last 10-15 minutes before market close. Or about an hour after the market opens.

When should you average down stocks? ›

Longer-term investing strategies generally benefit the most from averaging down. This is because of the long-term investment horizon on trades and mostly applies to stock index funds​, as these tend to rise over time. For any single stock, that may not hold true.

What is 90% rule in trading? ›

Understanding the Rule of 90

According to this rule, 90% of novice traders will experience significant losses within their first 90 days of trading, ultimately wiping out 90% of their initial capital.

What is the 11am rule in the stock market? ›

This rule suggests that significant trend reversals often occur before 11 am Eastern Standard Time (EST) during the regular trading session.

What is the 80% rule in trading? ›

The 80% Rule is a Market Profile concept and strategy. If the market opens (or moves outside of the value area ) and then moves back into the value area for two consecutive 30-min-bars, then the 80% rule states that there is a high probability of completely filling the value area.

Should I sell my stocks now in a recession? ›

Day trading as an investment strategy is generally a bad idea. Don't sell just because your stocks went down. Last, but certainly not least, one thing that's extremely important to avoid during recessions is panic selling when stocks fall.

Should you sell stock before year end? ›

If an investment has done well and you are concerned the profit party may be over -- or if one is in apparent free-fall -- then selling before the year-end may be your best route. In terms of an after tax-gain, "getting something is worth more than 100% of nothing," says Safar.

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